How Our SMS Service Works

Co-designed with mothers and tested through a randomized controlled trial, our SMS service is now being used by 60+ public hospitals.

At scale, our service will cost less than $0.50 per mother reached. We keep costs low by using tools such as an AI-based chatbot to help answer mothers questions

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Messages designed and proven to change behavior and improve care-seeking.

30% of questions from moms need to be triaged for medical urgency.

Increases accountability for facilities that need data on client experience to improve respectful care.

This service has been rigorously tested, including through a randomized controlled trial. It has yielded the following improvements to date:

22% of moms are more likely to know danger signs and seek care.

20% more women completing 4 ANC visits.

1.6x more likely to take up postpartum family planning.